Direct selling is one of the growing business sectors in India. This industry is developing rapidly in a few years and it has huge potential in the future also.



    What is Direct Selling?

    Direct Selling is a sales business model where sellers promote and sell products or services independently. Salesmen or agents work independently. One agent recruits and motivates another agent after training.

    In this marketing method, there is no CNF, distributor, wholesaler, or retailer between the manufacturer and the consumer. Goods and services move from the manufacturer to the consumer. The products and services sold in this method are used by the consumers themselves, and help other consumers use them.

    Direct selling companies do the work of delivering goods and services directly to customers.  Companies send their salespeople to their homes to promote various products and services. Thus, sellers approach the customers directly and understand their needs and requirements and provide better service of products and services.


    Direct selling companies can use the latest technologies to provide better service to more and more customers. Therefore, this industry business is not only growing but its future is also very bright.


    At present, some direct selling companies in India sell their products and services directly to the customers, such as Amway, Modicare, Herbalife, Oriflame, etc. These companies have organized various schemes to increase their seller network in India.


    Apart from this, the future of direct selling business is also very bright to make the country self-reliant. More and more people are joining this industry and using its latest inventions and technologies to grow their businesses.


    WFDSA  Annual Report 2021






    So, we can say that the future of the direct selling industry business is very bright in India. By joining this industry, people can improve their economic condition and get a chance to grow their businesses.



    Report of FICCI -KPMG on Direct Selling

    What is FICCI ?

    FICCI stands for the Federation of Indian Chambers of Commerce and Industry. It is an industry association based in India that serves as the voice of Indian business and industry. FICCI was established in 1927 and is the oldest and largest business organization in India. It works closely with the government, industry, and academia to promote economic growth, entrepreneurship, and sustainable development in the country.

    FICCI's main objective is to enhance the competitiveness of Indian businesses and create an enabling environment for their growth.

    What is KPMG ?

    KPMG is a global network of professional services firms providing audit, tax, and advisory services. The name "KPMG" is derived from the initials of the founding members of the organization: Klynveld, Peat, Marwick, and Goerdeler. It is one of the Big Four accounting firms, along with Deloitte, PricewaterhouseCoopers (PwC), and Ernst & Young (EY).

    FICCI-KPMG is a renowned business research and consultancy organization in India that provides studies, reviews, and consultancy across various sectors of Indian businesses and industries. FICCI-KPMG released a report on Direct Selling Industry in November 2020 which describes in detail the present status, and prospects of this industry.


    The future of direct selling in India is very bright till 2025. The sector has grown rapidly and has the potential to move higher up the global value chain.


    Due to the increasing population, economic development, and new technological upgradation in industries in India, new ways are becoming available regarding products and services. The direct selling industry is one of these ways, offering products and services to users as per their requirements.


    The number of direct-selling companies in India is on the rise and this provides them with a better option for developing new marketing models. This will provide more opportunities for the direct selling industry to launch new products and services in the marke 


    FICCI -KPMG  Report on Direct Selling     


    According to the report of FICCI (Federation of Indian Chambers of Commerce and Industries), by 2025 the direct selling industry will cross 64000 crores. According to the estimated figures of FICCI, by 2025 in India, there will be about 18000000 (1 crore 80 lacks) direct sellers.

    Conclusion 

    In this article, I have talked about the future of direct selling in India where you will understand how bright is the future of direct selling in India. I hope after reading this article you have got a clear idea about the future of direct selling.


    Some Questions (FAQs) You May Have in Your Mind



    1. Will there be any special challenges in the local market in India for direct selling companies? 

       

        Yes, there will be special challenges for direct-selling companies to sell products to local market competition and high rental tenants in India.



    2 . Will direct selling companies get the support of investors? 


        Yes, Direct Selling companies will get the support of investors.



    3. Will the business model of direct selling companies change in the future? 


        Yes, the business model of direct-selling companies will change in the future.