Everyone in this world is involved in marketing. We all buy our essentials from the market. Marketing is simply the process of conveying goods and services from producers to consumers. There are many methods of marketing. But today we are talking about traditional marketing and network marketing.

 

    Traditional marketing

    The transfer of products from producer to consumer through CNFs, distributors, wholesalers, and retailers is called traditional marketing. In this marketing method, CNFs, wholesalers, distributors, retailers, and manufacturers earn money, and consumers spend money.


    Network marketing / Direct Selling

     In this marketing method, there is no CNF, distributor, wholesaler, or retailer between the manufacturer and the consumer. Goods and services move from the manufacturer to the consumer. The products and services sold in this method are used by the consumers themselves, and help other consumers use them.


     We have been using this marketing method for hundreds of years. My father, my grandfather, his father, have been buying essential goods and services in this way. This is a very old and established marketing method. 

    For so many years, our forefathers have been spending money, and businessmen have been earning money like this. We spend the money,and the merchant earns Its essence is that one person spends money and the other earns that money. So the million dollar question is: why shouldn't my expenses be my income?

     

     The answer to this question is hidden in network marketing. When I buy a product or service from network marketing, I am a consumer. In this method, there is no seller between me and the producer, and the producer returns a part of his profit to me. Then my expenses become my income.

     

    Some more differences between these two trading systems are explained in detail below......

     

    1.  Investment –  ​​Traditional marketing methods require a lot of money to start a business. The type of business determines the amount of money invested. Suppose you want to start a fast food business and your friend wants to start a gold jewellery shop. Your friend's investment will be many times greater than yours. Your friend's investment can be worth crores of rupees.

     

    But the amount of money that is invested to start network marketing is very small. Most people join this business without investing any money and start earning money.

     

    1.  Timing –  Whatever business we do, there is a fixed time for our work. I have to devote myself to my work from morning to evening. We earn money by selling time.

     

    Network marketing does not require any fixed time commitment. The time that we waste between various tasks can be used for network marketing. This business will work for us if we give it two or three hours a day.

    1.  Risk – Our traditional business requires a lot of money and time, so there is a lot of risk of failure.

     

     On the other hand, there is no risk involved, as network business requires minor investment and less time. This is the only risk free business in the world.

     

    1.  Income  -   In the business that we see in front of our eyes, the income is only 5 to 10 percent. For example, if a trader invests Rs 10 lakh, there is a possibility of earning Rs 50 thousand to Rs 1 lakh per month.

     

     On the other hand, network marketing businesses have unlimited earning potential with less investment. Earnings here can skyrocket unlimitedly.

     What is the difference between traditional marketing and network marketing?

     Traditional marketing is the process of selling products or services to a single marketer. He tells the customers about his products or services and motivates them to buy them. In network marketing, members of a group are encouraged to promote and sell products or services. In network marketing, people are also encouraged to link to other members of their group.

     For what purposes is network marketing used?

      Network marketing is a communication system used for communication and marketing between people. These objectives may be:

    1.  Promote a product or service.
    2.  Sell a product or service.
    3.  Build new relationships and establish new relationships based on group documents.
    4.  Achieving financial independence and establishing oneself as an entrepreneur

     Benefits of Network Marketing 

      Following are some of the benefits of network marketing:

    1.  Availability of more marketing opportunities
    2.  Accessing more customers
    3.  Selling more products or services
    4.  Building more new relationships and improving relationship stability
    5.  Sharing your experience and knowledge
    6.  Achieving financial independence

    Conclusion

     After discussing the various aspects of traditional marketing and network marketing businesses, it can be determined that network marketing businesses are very profitable in the present time and situation.

     

    Some Questions ( FAQs ) You May Have in Your Mind

    1. What are examples of traditional marketing?

          Examples could include retail marketing, TV and radio advertising, sponsorship, etc.


    2.  What are examples of network marketing?

          Examples may include direct sales, social media marketing, online advertising, email marketing, etc.

    3. How are products and services sold in traditional marketing?

          In traditional marketing, products and services are sold by visiting shops or markets, ordering online, through TV and radio advertising, or through promotions under sponsorship.